Even if it once again took us more than 2 years to finally come up with a game changing strategy, it turned out that (as always?!) the perfect strategy of how to save the world (or in this case PACKFILM) consists of just very few easy ingredients:
"It's not that we need new ideas, but we need to stop having old ideas."
Edwin H. Land
MAIN CHALLENGE: NEW CARTRIDGE
After endless hours wasted with conceptional detours and origami battles, this approach directed us to the perfect solution of how to re-start packfilm production without the pre-investment of millions. Looking super easy at first sight, it soon turns out that the classic way of how to fold 10 images into a tiny, completely light-proof cartridge with 2 different levels and many sophisticated, almost invisible tiny features, is almost as complicated as winning the soccer world championship with the Austrian Nationalmannschaft.
After zillions of hours discussing this topic with my network of experts including many team members of the original packfilm production team, it was the SUPERHERO with the smallest rucksack full of old ideas, UWE MIMOUN, who pointed us towards a simply brilliant, super easy and even environmentally friendly new concept. In my opinion, this concept is even better suited than the old one to fascinate new generation customers, perfectly aligned with the new positioning of NEW PACKFILM 2018, as a niche market product in a more and more digital world.
No Edwin Land quote found matching here, but clearly demonstrated in 'Avengers: Infinity War'
MAIN CHALLENGE: NEW PACKFILM POSITIVE / NEGATIVE / REAGENT
To start such a product it absolutely does not make any sense to invent the wheel from scratch. Only if you find a way to combine all existing SUPERHEROES and convince them to work together as one team, you have a chance to change the universe.
Key for us to start the production of the NEW PACKFILM is the SUPERHERO team based in this blue headquarter in ASHLAND. The 20x24 Boyz, who support this project not only with their superpowers, but also with a serious amount of maybe the best instant packfilm material ever produced: the legendary Polaroid P7. John "Revolutionary" Reuter saved many master rolls of this material back in 2008 and together with Grandmaster Ted we could prove that this material combined with freshly synthesized paste, squeezed in carefully handcrafted pods are the perfect first edition material for our next generation pack film.
That said, there are a surprising amount of high potential NEW SUPERHEROES, starting up new production units for magic film materials all over the planet so we are in the process to not only produce one kind of new packfilm, but do have many more "tastes" in the works.
Please have a look at our impressive LEGENDARY League of PACKFILM SUPERHEROES (LLPS) down below.
"Any problem can be solved using the materials in the room." Edwin H. Land
MAIN CHALLANGE: NEW PACKFILM PRODUCTION
After the disaster with Fuji it was a magic moment when I first saw this magic machine made out of basically plywood and things you can find in the room. Even for myself, who started The Impossible Project and made it possible, this was another dimension of what can be done if you just do believe and take action and start crafting solutions with your own hands.
This is exactly what we will do for re-starting the packfilm production. Opening the very first INSTANT FILM MANUFACTORY of the world. Proudly producing the new generation packfilm WITHOUT crazy machines bigger than a room and without the demon of an old giant manufactory built for a demand that will never ever exist again. This is our chance to finally get things right and start production from scratch, organically growing it as big as it will get, just financed and supported by you, our costumers and a close network of true friends and believers.
Find here the complete ever expanding gallery of our LEGENDARY LEAGUE of PACKFILM SUPERHEROES (LLPS) we are recruiting from all over the world. Be prepared to be overwhelmed with astonishing superpowers and yet unknown superpower technology.
We proudly present
ONE INSTANT: re-invented type 100 peel-apart film for classic packfilm cameras
Forget everything you know about or expect from traditional peel-apart instant packfilm, be amazed by the comeback of the legendary P7 material, delight yourself with a pristine selection of instant film lover rewards, call us crazy, call us expensive, fall in love with us, hate us, allow us to take your all analog breath away and cry along with us joining a very personal psychotherapy lesson of Doc's boring self. The future of packfilm has only just begun.
We proudly open our
Packfilm Project Supporter Shop
Presenting a selection of carefully collected packfilm treasures of the glory past in order to finance the first steps of developing a glory packfilm future. Starting of course with the most essential product:
Introducing SIR UWE SCHNEIDER and his IMPRESSIVE ULTIMATE PACKFILM STOCK ARCHIVE, EXCLUSIVELY celebrated and distributed at our SAVE PACKFILM supporter shop. All our thanks go to Uwe for his incredible support of our adventure, and for being the most trustworthy and powerful, passionate visionary film dealer the world has ever seen.
One of the main drives behind our mission has been the horror vision that all these legendary classic packfilm cameras out there will become obsolete. Provided by super experienced partners like Kori and Adam from Retrospekt we're proud to present you a selection of the best packfilm cameras for a glorious future of packfilm.
We're blessed with an incredible community that untiringly encourages our ambitions, as well as with generous supporters so much in love with packfilm that they decide to donate their analog packfilm treasures for our cause:
With the purchase of this voucher you support our mission to Save Packfilm.BUY NOW